What do we check?
better-web.eu analyses your website in seven areas – fully automated, free of charge, and within minutes.
SSL Certificate
We check the validity and expiry of your certificate, whether your server automatically redirects HTTP to HTTPS, and whether HSTS is active.
A missing or expired certificate makes your website inaccessible in browsers and destroys visitor trust. Google penalises HTTP-only sites in rankings.
DNS Configuration
We check A records, MX records for email delivery, SPF entries against email spoofing, and DNSSEC for cryptographically secured DNS responses.
DNSSEC ensures the authenticity and integrity of DNS data, effectively preventing users from being redirected to fake websites. A missing MX record means no emails can be received.
SEO Analysis
We check the title tag, meta description, H1 headings, canonical tags, Open Graph meta for social media, robots.txt, sitemap.xml and structured data (JSON-LD).
Search engines can only find, understand and rank your page correctly when these elements are properly configured. Missing or duplicate H1 tags and incorrect canonicals are common causes of poor Google rankings.
AI Visibility (GEO)
We check whether AI crawlers such as GPTBot or Anthropic Claude are allowed to read your site, whether an llms.txt file exists and whether structured data is available for AI responses.
Generative AI searches like Perplexity or ChatGPT use different signals than traditional search engines. Optimising now secures early visibility in AI-generated answers.
Load Time & Performance
We measure server response time, active compression (gzip/brotli), Cache-Control headers and PageSpeed scores for desktop and mobile.
Every additional second of load time reduces conversion rates by approx. 7 % and directly affects Google rankings. Core Web Vitals are an official ranking factor.
Readability
We analyse your texts using Flesch Reading Ease, Flesch-Kincaid Grade and Gunning Fog Index – established metrics for text comprehensibility.
Readable texts keep visitors on the page longer, reduce bounce rates and indirectly improve SEO rankings. Overly complex language drives users away.
Google Lighthouse
We run a full Lighthouse audit measuring Performance, Accessibility, Best Practices and SEO – Google's official measurement methodology.
Lighthouse scores are the basis for Google PageSpeed Insights and are directly linked to Core Web Vitals. Poor scores harm both rankings and user experience simultaneously.